Your Story Matters By Richard Taubinger Kylie Slavik

Strategies for Establishing Connection and Making Impact Discover why story is the most powerful tool for conscious businesses to create meaningful connections. Learn the neuroscience behind how stories bypass logical resistance and create emotional bonds with your audience. This foundational session reveals how to use storytelling ethically to expand your impact while staying aligned with your values.

Session 2: Your Soul Thread Mapping and Sharing Your Personal Journey Uncover the golden thread that connects all your life experiences into a coherent narrative. This powerful session helps you identify the deeper purpose behind your work and transform personal challenges into compelling stories that attract your ideal clients. You'll create a story map that becomes the foundation for all your marketing content.

Session 3: Archetype Alchemy The Wisdom of Your Soul in Story Explore the archetypal patterns that resonate universally across cultures and learn to weave them into your storytelling. This session teaches you how to identify your primary business archetype and use it to create stories that speak directly to your audience's subconscious desires and aspirations.

Session 4: Your Creation Story The Foundation of Your Business Narrative Craft your signature Creation Story that explains why your business exists and what drives your mission. This essential narrative becomes the cornerstone of your About page, speaking engagements, and core marketing materials, establishing instant credibility and emotional connection with potential clients.

Session 5: The Role of Hooks in Story Capturing Attention in a Distracted World Master the art of creating compelling hooks that stop scrollers and capture attention within seconds. Learn specific formulas for different platforms and contexts, from social media posts to email subject lines to video openings, ensuring your stories get the attention they deserve.

Session 6: Story Remixing Adapting Your Core Stories Across Platforms Learn to adapt your core stories for different formats and audiences without losing their power. This session teaches you how to remix your stories for webinars, social posts, emails, sales pages, and more, maximizing the value of every story you create.

Session 7: Video Story Formulas Creating Compelling Visual Narratives Master video storytelling with proven formulas that work for YouTube, social media, and sales videos. Learn the technical and creative aspects of visual storytelling, including pacing, emotional arcs, and calls-to-action that convert viewers into clients.

Session 8: Offer Alchemy Transforming Stories into Irresistible Offers Learn to weave storytelling into your offers to make them irresistible to your ideal clients. This final session shows you how to use story to communicate value, overcome objections, and create urgency without manipulation, resulting in offers that practically sell themselves.