The Studio Ticket by Ross O'Lochlainn

Building Your Profitable Workshop from Scratch Begin by discovering your unique workshop concept that leverages your existing expertise while meeting real market demand. Learn how to identify profitable niches, validate your workshop idea before investing time and resources, and create a compelling workshop promise that attracts ideal participants. This foundational module ensures your workshop addresses genuine problems people will pay to solve while positioning you as the perfect guide to deliver the transformation.

Finding and Understanding Your Ideal Participants Master the art of identifying who your workshop is really for, moving beyond demographics to understand the deep psychographics that drive purchasing decisions. Learn proven research methods to uncover what your audience truly wants versus what they say they want, discover their hidden objections and fears, and understand the language they use to describe their problems. This module transforms vague audience ideas into crystal-clear participant profiles that guide every aspect of your workshop creation.

Developing Your Unique Methodology Create your proprietary framework that becomes the backbone of your workshop and establishes your unique approach in the market. Learn to synthesize your knowledge and experience into a memorable system, develop visual models that simplify complex concepts, and create intellectual property that differentiates you from competitors. This framework becomes not just your workshop content but your entire brand positioning moving forward.

Crafting Transformational Learning Experiences Transform your expertise into engaging, actionable workshop content that creates real results for participants. Master instructional design principles that maximize learning retention, create interactive exercises that cement understanding, develop workbooks and materials that enhance the participant experience, and structure your content for optimal flow and engagement. Learn the difference between information dumping and transformation delivery.

Creating Irresistible Offers at Premium Prices Discover how to price your workshop for maximum profit while delivering exceptional value to participants. Learn psychological pricing strategies that work for workshops, understand how to stack value to justify premium pricing, create tiered offerings that appeal to different segments, and develop payment plans that remove financial objections. Master the art of positioning price as an investment rather than a cost.

Converting Visitors into Registered Participants Build high-converting sales pages and marketing materials that fill your workshops without feeling salesy or manipulative. Learn copywriting formulas specific to workshop promotion, understand the psychology of workshop buying decisions, create compelling testimonials and social proof even for your first workshop, and develop marketing materials that work across multiple channels. This module includes templates and swipe copy for immediate implementation.

Engineering Your 90-Day Launch System Master the complete launch system that builds anticipation and fills your workshop predictably. Learn to create pre-launch content that warms your audience, develop email sequences that nurture and convert, implement social media strategies that amplify your reach, and coordinate all elements for maximum impact. This systematic approach removes the guesswork from workshop launches.

Filling Your Workshop Without Paid Advertising Discover organic strategies to attract ideal participants without expensive ad spend or large existing audiences. Learn partnership strategies that tap into other people's audiences, content marketing approaches that position you as the expert, referral systems that create word-of-mouth momentum, and conversion tactics that turn interested browsers into committed participants.

Creating Memorable Participant Experiences Master the art of workshop facilitation that creates raving fans and repeat customers. Learn presentation techniques that keep participants engaged, facilitation skills that manage diverse groups effectively, technology setup for both in-person and virtual delivery, and follow-up systems that maximize participant success and testimonials. This module ensures your workshop delivery matches your marketing promises.

Building a Sustainable Workshop Business Transform your single workshop into a scalable business model that generates consistent revenue. Learn to create workshop series and advanced offerings, develop certification or train-the-trainer programs, build systems for efficient workshop production, and create passive income streams from your workshop content. This final module shows you how to leverage your initial success into long-term business growth.