The Retreat Blueprint 2024 by Sheri Rosenthal

Building Your Retreat Business from the Ground Up Begin with comprehensive training on retreat basics including venue selection strategies, logistics management, business essentials, and crucial legal considerations. Learn how to choose perfect locations from a database of 2,000+ vetted venues, negotiate contracts that protect your interests, and establish the foundational systems every successful retreat business needs. This module ensures you avoid the costly mistakes that cause most new retreat leaders to fail, providing you with insider knowledge gained from planning over 1,000 retreats.

Attracting Your Perfect Retreat Participants Master the art of defining and attracting your ideal retreat audience through proven targeting strategies that ensure your retreats fill consistently. Learn to craft compelling retreat benefits that speak directly to your audience's deepest desires, create magnetic titles that demand attention, and write sales copy that converts browsers into registered participants. This module transforms vague ideas about "helping people" into laser-focused messaging that attracts exactly who you want to serve.

Creating Retreats That Generate $10K+ in Profit Discover the exact formulas for calculating retreat profitability, setting prices with confidence, and implementing cancellation policies that protect your business. Learn negotiation techniques for venues and vendors that can save thousands per retreat, understand the psychology of premium pricing, and master the art of communicating value so participants happily pay what you're worth. This module includes comprehensive pricing calculators and worksheets that take the guesswork out of retreat economics.

Converting Visitors into Retreat Participants Build high-converting sales pages specifically designed for retreats, learning the unique elements that differentiate retreat marketing from other online offerings. Master list-building strategies that create a pipeline of interested participants, develop conversion-focused copywriting that addresses objections before they arise, and create compelling visual presentations that showcase your retreat experience. This module provides templates and swipe copy proven to fill retreats consistently.

Filling Your Retreats Without Overwhelm Implement comprehensive marketing strategies including Facebook Ads mastery, joint venture partnerships, and organic promotion techniques that fill retreats predictably. Learn to create marketing campaigns that build excitement months in advance, develop referral systems that bring repeat participants, and leverage social proof to create momentum. This module reveals the exact promotional timeline and tactics used to generate over $150,000 in retreat revenue.

Leading Life-Changing Retreat Experiences Develop the leadership skills necessary to facilitate powerful transformational experiences while handling challenges with grace and professionalism. Learn guest screening techniques that ensure group harmony, master the art of holding space for deep work, and understand how to collect testimonials that become your most powerful marketing assets. This module transforms you from someone who runs events into a confident retreat leader who creates lasting change.

Safeguarding Your Retreat Business Navigate the complex legal landscape of retreat planning with comprehensive training on insurance requirements, travel laws, business structures, and essential documentation. Access done-for-you legal forms specifically created for retreats, understand liability protection strategies, and learn compliance requirements for international retreats. This module provides the legal foundation that protects both you and your participants while ensuring professional operations.

Venue Selection & Negotiation Mastery Securing Perfect Locations at Optimal Rates Deep dive into venue selection with access to a curated database of over 2,000 retreat-friendly locations worldwide. Learn insider negotiation tactics that routinely save thousands per retreat, understand contract terms that protect your interests, and master site visit techniques that reveal potential issues before committing. This comprehensive training ensures you never overpay or get stuck with unsuitable venues.

Virtual & Hybrid Retreat Implementation Expanding Your Reach Beyond Physical Locations Learn to create powerful virtual retreat experiences that generate revenue without venue costs, reaching global audiences from anywhere. Master the technology and facilitation techniques specific to online transformational experiences, understand hybrid models that combine in-person and virtual elements, and discover pricing strategies for digital retreat offerings. This bonus training opens entirely new revenue streams.

Business Systems & Automation Scaling Your Retreat Business Efficiently Implement systems and automation that allow you to run multiple retreats annually without burnout. Learn to create standard operating procedures, develop team management strategies, and build repeatable processes that ensure consistent quality. This module includes business worksheets and templates that streamline every aspect of retreat planning from initial concept to post-retreat follow-up.