CEO Academy by Xtina Harmsworth

Building Your Magnetic Brand Identity Create a personal brand that magnetizes your ideal clients and positions you as the obvious choice in your niche. Learn to craft a brand story that resonates deeply with your target audience's desires and pain points. Master the art of authentic positioning that feels genuine while commanding premium prices. This foundation becomes your business's most valuable asset.

Visual Brand Development Design a cohesive visual identity across all platforms that instantly communicates your value and professionalism. Learn color psychology, font selection, and imagery that converts browsers into buyers. Master creating brand consistency that builds trust and recognition automatically. This development ensures memorable presence.

Voice and Messaging Mastery Develop your unique brand voice that cuts through the noise and connects with your audience emotionally. Learn to communicate your value proposition in ways that inspire immediate action. Master crafting messages that feel like personal conversations rather than marketing. This mastery creates deep connections.

High-Converting Content Strategy Build a content strategy that generates leads, nurtures relationships, and closes sales on autopilot. Learn to create content pillars that position you as the go-to expert in your field. Master the balance between value-giving and selling that keeps audiences engaged. This strategy ensures consistent growth.

Reel and Video Mastery Master creating reels and videos that go viral while maintaining your authentic brand voice. Learn the psychology behind scroll-stopping content that gets shared organically. Understand algorithms and timing for maximum reach and engagement. This mastery multiplies visibility exponentially.

Story Selling Techniques Transform Instagram and Facebook stories into your most powerful sales tool generating daily revenue. Learn to create story sequences that take viewers from curious to committed. Master the art of casual selling that feels like helping rather than pushing. These techniques generate consistent income.

Understanding Client Psychology Develop deep understanding of what drives your ideal clients' decisions and behaviors. Learn to identify emotional triggers that inspire action and loyalty. Master reading between the lines to serve needs clients don't even know they have. This understanding transforms client relationships.

Building Trust and Authority Create unshakeable trust and authority through emotional intelligence and authentic connection. Learn to communicate in ways that make clients feel seen, heard, and understood. Master establishing expertise without arrogance or superiority. This building creates devoted followers.

Conflict Resolution and Boundaries Navigate challenging client situations with grace while maintaining professional boundaries. Learn to handle objections, complaints, and difficult conversations productively. Master protecting your energy while serving at the highest level. This resolution ensures sustainable success.

Social Media Algorithm Optimization Understand and leverage social media algorithms to get your content seen by thousands organically. Learn platform-specific strategies for Instagram, Facebook, TikTok, and LinkedIn. Master timing, hashtags, and engagement tactics that boost visibility. This optimization maximizes organic reach.

Email Marketing Integration Build email marketing systems that nurture leads and generate sales while you sleep. Learn to create sequences that convert cold leads into hot buyers automatically. Master integration between social media and email for maximum conversion. This integration multiplies revenue streams.

Funnel Development and Optimization Create sales funnels that convert social media followers into paying clients predictably. Learn to map customer journeys from discovery to purchase and beyond. Master optimization techniques that increase conversion rates continuously. This development ensures scalable growth.

Happy Sales Copy Framework Write sales copy that converts without feeling salesy using Xtina's Happy Sales Copy methodology. Learn to craft offers that feel like gifts rather than transactions. Master emotional triggers that inspire enthusiastic yes responses. This framework transforms conversion rates.

DM Sales Strategies Convert direct messages into your highest-converting sales channel through authentic conversations. Learn to identify buying signals and guide prospects to decisions naturally. Master closing techniques that feel like serving rather than selling. These strategies generate immediate revenue.

Live Launch Strategies Execute profitable live launches that generate excitement and urgency without manipulation. Learn to create launch events that feel like celebrations rather than sales pitches. Master building anticipation that converts to sales momentum. These strategies create revenue spikes.

Signature Offer Development Create signature offers that solve real problems and command premium prices effortlessly. Learn to package your expertise into transformational programs clients eagerly invest in. Master pricing psychology that attracts committed clients rather than bargain hunters. This development ensures profitable offerings.

Course and Program Structure Design courses and programs that deliver exceptional results while being scalable and systematic. Learn to create curriculum that transforms lives while being easy to deliver. Master structuring programs for maximum completion and success rates. This structure ensures client satisfaction.

Scaling and Automation Build systems that allow you to serve more clients without sacrificing quality or burning out. Learn to automate repetitive tasks while maintaining personal touch. Master delegation and team building for sustainable growth. This scaling creates true freedom.

Bonus Program 1: 5 Day Story Slay Story Sales Acceleration Master the 5-day system for skyrocketing Instagram and Facebook story sales immediately. Learn daily story strategies that build momentum toward inevitable purchases. Understand the psychology of story sequences that convert viewers into buyers. This acceleration generates quick wins.

Bonus Program 2: Getting Paid FORREELZ Reel Monetization Blueprint Discover the step-by-step Instagram and Facebook reels creation process specifically for coaches and creators. Learn to create reels that entertain while educating and selling simultaneously. Master viral reel formulas that grow followers and revenue together. This blueprint ensures reel success.

Bonus Program 3: Happy Sales Copy Copy That Converts with Joy Access the complete Happy Sales Copy system for writing communications that close sales repeatedly. Learn to write from a place of service rather than manipulation. Master copywriting formulas that feel authentic while being highly effective. This system transforms written communication.

Bonus Program 4: Frequency Intelligence Emotional Resilience Development Build emotional intelligence and resilience required for sustainable business success. Learn to maintain high frequency regardless of external circumstances or challenges. Master techniques for staying in alignment during growth and expansion. This development ensures leadership excellence.

Bonus Program 5: Happily Sell, Stack, and Scale Voice and Identity Reclamation Reclaim your authentic voice and identity to make genuine impact in the world. Learn to sell from your truth rather than following someone else's formula. Master stacking offers and scaling revenue while staying true to yourself. This reclamation ensures authentic success.

Bonus Program 6: $10K Black Friday Bootcamp Holiday Revenue Maximization Implement explosive Black Friday revenue-boosting strategies that generated massive results for students. Learn to capitalize on holiday buying psychology without feeling predatory. Master creating irresistible holiday offers that benefit everyone involved. This maximization creates revenue windfalls.

Bonus Program 7: Happy Holidays Biz Builder Year-End Growth Activation Activate audience growth mode and set up your best year ever in business. Learn to leverage holiday season for list building and relationship nurturing. Master planning and executing year-end campaigns that create momentum. This activation ensures strong finishes.

Monthly VIP Calls Personalized Business Strategy Receive laser coaching on your specific business challenges during exclusive monthly VIP calls. Learn from other entrepreneurs' challenges and breakthroughs in real-time. Master applying strategies to your unique situation with expert guidance. These calls provide invaluable support.

The Millionaire's Desk: Money Mindset Wealth Consciousness Development Access 12 powerful sessions of money mindset and manifestation practices for wealth creation. Learn to identify and release money blocks keeping you stuck at current income levels. Master conditioning your mind for wealth through proven psychological techniques. This development transforms financial reality.